The retail experience is evolving beyond malls and storefronts. Today, consumers browse and shop via a combination of different channels, both offline and online. Retailers who tune into this shift in shopping behaviors are rewarded with loyalty and recommendations.
Technology as a game changer in retail
Digital technology enables customers to start their shopping journeys online. Along with this shift in consumer behavior, marketers get an opportunity to access deeper customer intelligence than ever before, by collecting the “digital footprints” consumers leave on their trail.
Every interaction that people have with technology (whether they search for information, consume media, engage with entertaining content) can be recorded, and when analyzed, uncovers insight into intended customer behavior.
Do you know in which stage your customers are in the purchase journey? Are they just beginning to search for an item or are they about to purchase a product that you’re selling? Are you present in their digital journey?
Shift in purchase behavior
In the past, marketers had a lot of power to decide on what promos to offer. Consumers go to physical stores to shop and check which items are on sale. Nowadays, consumers have access to information online, to compare prices of products across brands, read reviews, and get recommendation from their friends. Consumers have more power than before. Strategic marketers are responding to the shifts in their industries by meeting consumer where they are: online and mobile.
Retailers can redevelop their strategies with technology playing a lead role. Some ideas may include:
We can help you follow the customer
Amihan can help retailers develop a mobile app and web presence, and use analytics to gain consumer insights and understand what it all means for the retail business. When retailers utilize technology to support the changing habits of consumers and acknowledge the new power they possess, they become part of consumer decision making and stay relevant even when times are changing.