On March 9, we celebrated the public launch of AMIHAN Chairman Winston Damarillo’s new book, Ready or Not: The 6 Big Disruption That Will Change the Way We Do Business at the National Book Store in Glorietta 1. The event was co-organized by the book’s publisher, Summit Media.

The audience was treated to Damarillo describing the story behind the book and his vision for the future. His talk was followed by a panel of entrepreneurs and leaders who shared their views on the future of small business, politics, creativity, and the workforce.

Their calls to action: read up on the coming technological trends; think critically and take nothing for granted in the next decade of rapid change; and finally, hone in on the creativity and spirit that makes us uniquely human in the new age of machines.

Panelists: Richard Dacalos, Upstart the Board Game; Niña Terol, McCann Worldgroup Philippines and Kickfire; Sam Ramos-Jones, Pampubliko; Rexy Josh Dorado, Kaya Collaborative

“The next 10 years can be a lot of fun, and it can be a boon for the creative economy in the Philippines,” said Damarillo, “but only if we’re ready.”

The event ended with a book signing and a raffle where members of the audience received free books, shirts, and Google Home AI speakers. We were lucky to be joined by Summit Books President Lisa Gokongwei-Cheng, whose company had just rebranded itself as a digital publisher at the core.

Thank you to those who attended and we look forward to shaping the next decade with you!