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If you have been working in marketing, technology, finance, or any industry – you have probably already heard about the importance of data and data analytics tools.

The fearless forecast in the years to come is that data can, in fact, become more valuable than oil. As the rest of the world and most, if not all of the industries known to us continue to go digital – data becomes more valuable in making better business decisions. 

Now, the real question is- how do business owners or decision-makers position themselves in the market? How do you cash in? Furthermore, if you are a hundred percent sold on the idea, where exactly do you start? 

The simplest way to go about it is to find the right analytics tools that suit your enterprise needs. The good news is that there are several applications that you can use to develop and perform your analytical processes to help you arrive at better strategies while lowering down your costs.

What are The Things to Look for in a Data Analytics tool? 

User Interface, User Experience, and Visualization 

To address the elephant in the room – one of the reasons big data and data analytics tools remain buzz words or hot topics is unfamiliarity. Most employees and key decision-makers remain unfamiliar with this space. That said, the user interface, user experience, or however you want to call it matters very much. Ensure that its design is friendly and understandable enough even for non-technical users. Keep in mind: this is the tool they will refer to in strategizing and making key decisions.

Agility and Scalability 

Let’s put it this way: the best tools to work with are the ones designed to start small and to grow your business. It is important that you can see your analytics in real-time. The insight you can get from agile and scalable tools can help you make quick decisions when it is necessary. 


When it comes to business,  it all boils down to profits, savings, and expenses. Pricing might very well be the key decision point when choosing the tool that is right for you. The cost should be sustainable for your team’s resources and the cost should be commensurate with the benefits that you’re getting.

What are the Available Options in the market? 

We have laid down the musts when choosing the right tool. Let us talk about the tools which are actually available in the market! 


Adverity offers flexible end-to-end marketing analytics. This platform enables marketers to track marketing performance with ease, using a single view – while effortlessly uncovering insights. 


Working with non-technical team members? Dataddo is a no-coding, cloud-based platform that puts forth flexibility – featuring a wide range of connectors and the ability to choose your own metrics and attributes, Dataddo makes creating stable data insights easy. 

Apache Cassandra

Used by many high-profile companies like Facebook and Yahoo, Apache Cassandra is a free-of-cost and open-source distributed NoSQL DBMS constructed to manage huge volumes of data spread across numerous commodity servers, delivering high availability. 


KNIME stands for Konstanz Information Miner –  an open-source tool used for Enterprise reporting, integration, research, CRM, data mining, data analytics, text mining, and business intelligence. It supports Linux, OS X, and Windows operating systems.

Amihan Analyze

Amihan Analyze is a fully-integrated data analytics platform that enables businesses to perform real-time analytics and discover insights in minutes. 

Running on Amihan Cloud Blocks, our powerful cloud computing platform, Amihan Analyze takes advantage of a highly scalable infrastructure so you can implement complex data analytics successfully. From data storage, processing, visualization, and reporting, Amihan Analyze is the fastest way to data-driven decisions.

With Amihan Analyze, analysts and decision-makers in BI units can quickly maximize efficiency, increase revenue, and create more responsive customer engagement. 

Are you looking for a more in-depth look at Amihan Analyze? Want to schedule a demonstration? Click here to send us a message or schedule a call.

Maddie Cruz is a content writer and marketing professional.